We also examined four very different examples in greater detail. To try answer the above question more in-depth, we analysed some general data from this year’s jokes. This raises the question of whether cooking up an April fool’s joke could be more than just an enjoyable team building exercise, and actually be a strong PR tool for your game? The short answer: yes! Just kidding: like almost everything in PR it depends on circumstance. Traditionally, on every April 1 st countless game makers pull off April fools’ jokes, with at least as many gamers and more importantly media laughing or complaining about them. The unamusing data analysis of four recent examples
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